Retail & Shopper Marketing

In a market where traditional content pipelines are too slow and expensive, emerging brands like David Protein, Bloom Nutrition, and unMEAT are outperforming by leveraging micro-creators, TikTok Shop, and authentic retail-driven influence. With retail growth driven by nimble, creator-first tactics, brands must rethink their content models to stay competitive and connect with today’s consumers where it matters most — in-store and on social.