Retail & Shopper Marketing

iBotta vs. Fetch vs. Alternatives: Why The Best Rebate Doesn't Need an App

Most rebate and cashback apps ask shoppers to download, sign up, and submit a receipt, and lose people at every step. A no-app rebate flow keeps the whole interaction in the moment of intent, drives more verified purchases, and hands the first-party data back to the brand.
The Crafted Editors
time
Jul 16, 2026
time
4
 min read
Influencer Marketing

Why Mom Creators Drive Back-to-School Sales at Retail

date
Jul 7, 2026
time
4.5
 min read
Retail

How to Win the Back-to-School Basket

date
Jul 7, 2026
time
4.5
 min read
Retail & Shopper Marketing

Receipt-Based Marketing: The Back-to-School Rebate Play

date
Jul 7, 2026
time
4.5
 min read
Retail & Shopper Marketing

Deals Are Driving Back-to-School Shopping Earlier Than Ever

date
Jun 24, 2026
time
5
 min read
Retail & Shopper Marketing

iBotta vs. Fetch vs. Alternatives: Why The Best Rebate Doesn't Need an App

Most rebate and cashback apps ask shoppers to download, sign up, and submit a receipt, and lose people at every step. A no-app rebate flow keeps the whole interaction in the moment of intent, drives more verified purchases, and hands the first-party data back to the brand.
The Crafted Editors
date
Jul 16, 2026
time
4
 min read
Influencer Marketing

Why Mom Creators Drive Back-to-School Sales at Retail

The back-to-school shopper and the creator who sells to her are often the same mom with a phone. Here's why nano and micro creators drive real retail sales this season.
The Crafted Editors
date
Jul 7, 2026
time
4.5
 min read
Retail

How to Win the Back-to-School Basket

Back-to-school is a big-basket, few-trips season concentrated at a handful of retailers. Here's how to get on the list before it's written and win a bigger share of the cart.
The Crafted Editors
date
Jul 7, 2026
time
4.5
 min read
Retail & Shopper Marketing

Receipt-Based Marketing: The Back-to-School Rebate Play

A cash-back rebate gives deal-focused back-to-school shoppers a reason to try you, and the receipt proves the sale while handing you first-party data. Here's how to structure it.
The Crafted Editors
date
Jul 7, 2026
time
4.5
 min read
Retail & Shopper Marketing

Deals Are Driving Back-to-School Shopping Earlier Than Ever

Back-to-school shopping is creeping into June, and the driver is deals. Budget-strained shoppers now pounce on a sale the moment they see one. Here's what the shift means for CPG brands and how to show up first.
The Crafted Editors
date
Jun 24, 2026
time
5
 min read
Retail & Shopper Marketing

Just Launched at a New Retailer? How to Drive Trial

Landing the retailer is the easy part. Only about 15% of new CPG products survive two years. Here's how to drive trial, prove velocity, and keep your shelf space after launch.
The Crafted Editors
date
Jun 24, 2026
time
5
 min read
Influencer Marketing

Does Influencer Marketing Drive In-Store Sales?

The old answer to whether creators drive in-store sales was a shrug. Now it's measurable. A look at why creator content moves product at the shelf, and how to build a campaign that proves it.
The Crafted Editors
date
Jun 23, 2026
time
5
 min read
Retail & Shopper Marketing

Your Rebrand Deserves Better Than Retail Media and a Prayer

When you're rebranding or reformulating, the standard playbook fails. Brand awareness is premature, retail media captures demand you haven't created yet, and the mid-funnel is where you actually win.
The Crafted Editors
date
Jun 15, 2026
time
5
 min read

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