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Case Studies
How a pet food brand drove 1,516 verified Walmart purchases in one campaign
A premium pet food brand with nationwide Walmart distribution used creator content and a receipt-verified rebate to capture 11,831 pet-parent emails and generate 1,516 verified purchases, Crafted's largest verified-purchase total to date.
The Crafted Editors
Aug 4, 2026
4
min read
In-Store Sales
CPG
Case Study
UGC
Case Studies
How a guacamole brand captured 12,971 shopper emails and 971 verified Walmart purchases
A refrigerated guacamole brand paired creator content with a receipt-verified rebate at Walmart, capturing 12,971 shopper emails and 971 verified in-store purchases at a 7.5% opt-in-to-purchase conversion rate.
The Crafted Editors
Jul 27, 2026
4
min read
In-Store Sales
CPG
Case Study
UGC
Influencer Marketing
How to Get Walmart Creator Content at Scale
Brands need Walmart video for in-store awareness, ad creative, and Walmart Connect placements, and almost nobody has enough of it. Here is how a curated, retail-native creator network produces it at volume.
The Crafted Editors
Jul 21, 2026
5
min read
Influencer Marketing
Creators
Retail
CPG
Retail & Shopper Marketing
iBotta vs. Fetch vs. Alternatives: Why The Best Rebate Doesn't Need an App
Most rebate and cashback apps ask shoppers to download, sign up, and submit a receipt, and lose people at every step. A no-app rebate flow keeps the whole interaction in the moment of intent, drives more verified purchases, and hands the first-party data back to the brand.
The Crafted Editors
Jul 16, 2026
4
min read
CPG
Commerce Media
Marketing Strategy
Customer Engagement
Influencer Marketing
Why Mom Creators Drive Back-to-School Sales at Retail
The back-to-school shopper and the creator who sells to her are often the same mom with a phone. Here's why nano and micro creators drive real retail sales this season.
The Crafted Editors
Jul 7, 2026
4.5
min read
Influencer Marketing
Creators
Nano and micro-influencers
CPG
Retail
How to Win the Back-to-School Basket
Back-to-school is a big-basket, few-trips season concentrated at a handful of retailers. Here's how to get on the list before it's written and win a bigger share of the cart.
The Crafted Editors
Jul 7, 2026
4.5
min read
Retail
Marketing Strategy
Sales Strategies
In-Store Sales
Retail & Shopper Marketing
Receipt-Based Marketing: The Back-to-School Rebate Play
A cash-back rebate gives deal-focused back-to-school shoppers a reason to try you, and the receipt proves the sale while handing you first-party data. Here's how to structure it.
The Crafted Editors
Jul 7, 2026
4.5
min read
CPG
In-Store Sales
Marketing Strategy
Customer Engagement
Retail & Shopper Marketing
Deals Are Driving Back-to-School Shopping Earlier Than Ever
Back-to-school shopping is creeping into June, and the driver is deals. Budget-strained shoppers now pounce on a sale the moment they see one. Here's what the shift means for CPG brands and how to show up first.
The Crafted Editors
Jun 24, 2026
5
min read
CPG
Creators
Marketing Strategy
In-Store Sales
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