Reach · Influencer and paid social for retail

Reach new shoppers on social media

Get your videos in front of shoppers in the regions you sell in, through local influencers or targeted Meta ads.

Creator post + Meta ad, priced per view
The problem

Most social spend never makes it to the shelf

Today: Generic influencer platforms, and Meta ads run on their own

1
Pricing

Rates are negotiated one by one and aren't tied to expected performance.

2
Creative

Your ads, analytics, and content all live in different places, so turning what you learn into new videos takes weeks.

3
Analytics

They stop at likes, views, and clicks, so you can't tell if anyone will actually buy.

01
Performance-based pricing

Pay for views, not vibes.

Every influencer is priced on their expected views, based on their median views across recent posts. Rates are set before you approve, so there's nothing to negotiate, and you can activate dozens of creators in days.

Pay for the reach you actually get, with no negotiating.
Per-view pricing from median views
02
Audience data, regional Meta targeting

Reach the right shoppers.

See each influencer's audience by state, age, and gender before you approve, or run Meta ads targeted to the regions you sell in.

Shoppers in the regions where you are on shelf.
Influencer audience by state, age, and gender
03
Creative-led ad testing, Kyla recommendations, Studio refresh

Fresh creative in days, not weeks.

Track ad and influencer performance, pull out what's working, and brief new videos around it in days, so your ads keep improving and never go stale.

Ads that keep improving and never go stale.
Winning hooks, ranked, with the next brief
04
Purchase-intent score, whitelisting, Convert pages

Track purchase intent, not just engagement.

Comments are scored for buying intent, so you see who's asking where to buy. Boost creator posts as ads, linked to an offer, and track them all the way to the receipt.

Signs your reach is turning into sales.
Compare

Built for retail

Generic platforms
Crafted
Pricing
Negotiated, by followers
Set, by expected views
Targeting
Follower counts
Audience by state, age, and gender
Content
Filmed at home
Filmed in store
Ads
Run separately
Same videos, refreshed in days
Results
Likes and views
Buying intent and receipts
Crafted found a handful of influencers who did really well and sold the product in an authentic way. You definitely got to the right group of people.
CMO, Isopure
By the numbers
New shoppers reached
12M
Influencer network reach
21M
Pricing
Per view

Reach new shoppers now

Reach new shoppers now

FAQs

How does your fee structure and credits work?
What are the creator deliverables?
Do I get usage rights to the content?
On average what do your influencers cost?
What type of creators do you have?
How many followers do your creators have?
How does Crafted Amplify work?
What if I don't get enough proposals to my brief?
How big is your creator network?
How did you build this creator network?