Attribution

The Metric Your Creator Videos Actually Control

Across 157 Meta video ads, three of the four links between hook rate and verified purchase wash out. The one that holds runs from cost per lead to cost per receipt. That single finding changes what you should hold creative accountable for.
The Crafted Editors
time
Sep 13, 2026
time
5
 min read
Creators

Official Crafted Creative Intelligence Report: What Makes a Video Sell

date
Sep 7, 2026
time
6.5
 min read
Retail & Shopper Marketing

What a Receipt Tells You That a Conversion Never Will

date
Sep 1, 2026
time
5.5
 min read
CPG

How to Set KPIs for Drive-to-Retail Meta Campaigns

date
Aug 31, 2026
time
5
 min read
Case Studies

How a pet food brand drove 1,516 verified Walmart purchases in one campaign

date
Aug 4, 2026
time
4
 min read
Case Studies

Crafting Moments: How Crafted Shakes Up Hella's Year-Round Fiesta

Crafted empowered Hella Cocktail Co. to elevate its digital marketing, leveraging holiday-themed content to drive traffic to Amazon PDP with a blend of Pinterest and Instagram strategies. Efficient creator management and multi-platform content deployment highlighted the unique appeal of Hella's offerings, achieving remarkable engagement and cost savings.
The Crafted Editors
date
time
7
 min read

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