By leveraging Instagram Reels, influencer marketing, and digital rebate technology, FOAM increased foot traffic and boosted in-store sales during a critical 90-day trial period at REI. This case study showcases a winning social-first strategy for consumer brands entering brick-and-mortar retail.

A top 5 global toy manufacturer—best known for a collectible plush line with 2,500+ characters and a strong online following—partnered with Crafted to refresh their creative strategy for a limited-edition spring character release. The brand had previously seen success with manually sourced influencer videos but lacked a scalable system for user-generated content (UGC).