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CPG

Retail & Shopper Marketing

What a Receipt Tells You That a Conversion Never Will

Roughly 83% of US retail still happens outside e-commerce, where a conversion event tells you almost nothing about the buyer. A verified receipt gives you nine usable fields per purchase. Here is what they reveal and how to act on them.
CPG

How to Set KPIs for Drive-to-Retail Meta Campaigns

Most drive-to-retail campaigns launch without a number to hit. This walks the full method: deriving a target opt-in CPA from your product economics, reading the five funnel layers as a diagnostic rather than a scorecard, and pulling one lever at a time when something drifts.
Case Studies

How a pet food brand drove 1,516 verified Walmart purchases in one campaign

A premium pet food brand with nationwide Walmart distribution used creator content and a receipt-verified rebate to capture 11,831 pet-parent emails and generate 1,516 verified purchases, Crafted's largest verified-purchase total to date.
Case Studies

How a guacamole brand captured 12,971 shopper emails and 971 verified Walmart purchases

A refrigerated guacamole brand paired creator content with a receipt-verified rebate at Walmart, capturing 12,971 shopper emails and 971 verified in-store purchases at a 7.5% opt-in-to-purchase conversion rate.
Influencer Marketing

How to Get Walmart Creator Content at Scale

Brands need Walmart video for in-store awareness, ad creative, and Walmart Connect placements, and almost nobody has enough of it. Here is how a curated, retail-native creator network produces it at volume.
Retail & Shopper Marketing

iBotta vs. Fetch vs. Alternatives: Why The Best Rebate Doesn't Need an App

Most rebate and cashback apps ask shoppers to download, sign up, and submit a receipt, and lose people at every step. A no-app rebate flow keeps the whole interaction in the moment of intent, drives more verified purchases, and hands the first-party data back to the brand.
Influencer Marketing

Why Mom Creators Drive Back-to-School Sales at Retail

The back-to-school shopper and the creator who sells to her are often the same mom with a phone. Here's why nano and micro creators drive real retail sales this season.
Retail & Shopper Marketing

Receipt-Based Marketing: The Back-to-School Rebate Play

A cash-back rebate gives deal-focused back-to-school shoppers a reason to try you, and the receipt proves the sale while handing you first-party data. Here's how to structure it.

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