nMEAT, a new player in the US alternative meat market, partnered with Crafted to overcome the challenge of creating brand awareness and driving sales amidst scrutiny of the plant-based meat category. By launching a dynamic nano and micro-influencer campaign, they generated highly engaging user-generated content that fueled significant organic growth. The campaign led to a 30% year-over-year increase in business and boosted Walmart sales with over $500k in revenue. Dive into this case study to see how Crafted’s innovative approach delivered exceptional results for unMEAT.

The world of retail media continues to explode with industry leaders making big moves and smaller, niche retailers getting into the game. In this article you'll get a breakdown of what retail media networks are, as well as the implications of this trend on retail and digital advertising down the line.

The recent announcement that Foxtrot closes stores has sent shockwaves through the retail and CPG industries. Foxtrot, once a rising star in the upscale convenience store market, and its recent merger partner, Dom's Kitchen & Market, under the Outfox Hospitality banner, have decided to shut down all locations. This decision highlights significant missteps in strategic direction, financial management, and operational execution. The collapse serves as a critical lesson for retail businesses on the importance of maintaining a strong brand identity, managing growth sustainably, and upholding rigorous financial oversight to prevent over-leveraging. As Foxtrot closes stores, the retail sector is reminded of the delicate balance between innovation and operational viability.

Soom teamed up with Crafted to harness the power of UGC, proving that a spoonful of creativity can lead to shelves of success. Learn more about how Crafted helped bring to life Soom's presence in Publix, but also drove reach and engagement to a targeted audience. If you are on the fence about ad creative testing, UGC, or drive-to-retail content, give this case study a read.

Learn the secrets behind crafting effective local and regional campaigns, creating engaging short-form videos, and driving retail purchasing through targeted efforts. Join us in exploring how Crafted's cutting-edge platform and tailored approaches can elevate your brand to new heights.

Explore how Dream Pops utilized User Generated Content to redefine their brand, and learn how with a proper UGC strategy you can do the same for your food and beverage business. Discover the power of authenticity and community-building with UGC.

Crafted's localized micro-influencer campaign for Meat District's Shaq Burger achieved 608,683 views, surpassing targets. The Drive-to-Retail strategy successfully directed consumers to specific stores, showcasing the power of regional influencer marketing.

Explore strategies for amplifying omnichannel retail sales using hyperlocal social media marketing. Tips for targeted campaigns, influencers, and tracking.