Top Retail Media Networks vs. Emerging RMNs

The world of retail media continues to explode with industry leaders making big moves and smaller, niche retailers getting into the game. In this article you'll get a breakdown of what retail media networks are, as well as the implications of this trend on retail and digital advertising down the line.

Navigating the Precarious Path of Retail Innovation: Insights from Foxtrot & Dom's Collapse

The recent announcement that Foxtrot closes stores has sent shockwaves through the retail and CPG industries. Foxtrot, once a rising star in the upscale convenience store market, and its recent merger partner, Dom's Kitchen & Market, under the Outfox Hospitality banner, have decided to shut down all locations. This decision highlights significant missteps in strategic direction, financial management, and operational execution. The collapse serves as a critical lesson for retail businesses on the importance of maintaining a strong brand identity, managing growth sustainably, and upholding rigorous financial oversight to prevent over-leveraging. As Foxtrot closes stores, the retail sector is reminded of the delicate balance between innovation and operational viability.

How to Drive Trial for Your Food and Beverage Brand

Learn the secrets behind crafting effective local and regional campaigns, creating engaging short-form videos, and driving retail purchasing through targeted efforts. Join us in exploring how Crafted's cutting-edge platform and tailored approaches can elevate your brand to new heights.

5 Hyperlocal Social Media Marketing Tips for Omnichannel Brands

Explore strategies for amplifying omnichannel retail sales using hyperlocal social media marketing. Tips for targeted campaigns, influencers, and tracking.

How to Get More Reviews On Your Retail Product Page

Product reviews play a critical role in today's online shopping landscape, especially for food & beverage brands looking to build their presence on retail websites like and Amazon. Positive reviews can improve a product's ranking on the retailer's website, leading to increased visibility and sales. Additionally, they provide social proof, a powerful psychological factor that drives consumers to trust and buy products that others have approved of.



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