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Marketing Strategy

Retail

Small Brand vs. Big Brand: Which would you rather run in the Modern Marketing World?

Managing a $5 billion global enterprise brand may seem preferable due to larger budgets, global recognition, and extensive infrastructure. However, in today's fast-paced, customer-centric, and TikTok-driven world, the choice between a big brand and a small one isn’t as straightforward. Large brands often face challenges akin to maneuvering a cruise liner, while small brands operate like agile speedboats, excelling in creativity and connection. For both aspiring entrepreneurs and seasoned marketers, the decision lies not in resources but in understanding the strengths, weaknesses, and modern marketing realities of agility and innovation.
Influencer Marketing

Why Nano and Micro-Influencers Are Integral to Your Marketing Strategy

Perfect for small businesses breaking into local markets or global brands targeting specific demographics, nano and micro-influencers provide a flexible and precise approach to marketing. In today's world, where trust and authenticity are paramount, smaller influencers are proving that sometimes, less really is more.

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