Back-to-school shopping is creeping into June, and the driver is deals. Budget-strained shoppers now pounce on a sale the moment they see one. Here's what the shift means for CPG brands and how to show up first.

Landing the retailer is the easy part. Only about 15% of new CPG products survive two years. Here's how to drive trial, prove velocity, and keep your shelf space after launch.

When you're rebranding or reformulating, the standard playbook fails. Brand awareness is premature, retail media captures demand you haven't created yet, and the mid-funnel is where you actually win.

Receipt data, location intelligence, and closed-loop attribution let CPG brands prove creator content drives real in-store purchases at the SKU level.

Most CPG budgets flow to awareness and conversion, skipping the consideration phase where shoppers actually decide to try your product. Creator content fills that gap, and the sales lift data proves it.

Small food brands are quietly beating the giants — and Chomps is the clearest proof. Even though emerging brands make up just 2% of the U.S. food market, they drove 40% of category growth last year. One standout example is Chomps, which grew from $70M in 2021 to ~$660M today, far outpacing legacy players like Slim Jim.

Marketing measurement often feels like a buzzword overload—attribution, incrementality, marketing mix modeling (MMM). But a clear, structured framework called The Trifecta of Marketing Measurement, introduced by agency Charlie Oscar and highlighted by Google, helps marketers confidently understand what’s working.

The food and beverage industry is rapidly evolving due to digital innovation, shifting consumer behavior, and growing competition. By 2025, success will depend on using modern marketing strategies that blend online engagement with in-store sales, leading to higher conversions, better retail partnerships, and stronger brand loyalty.