Back-to-school shopping is creeping into June, and the driver is deals. Budget-strained shoppers now pounce on a sale the moment they see one. Here's what the shift means for CPG brands and how to show up first.

Landing the retailer is the easy part. Only about 15% of new CPG products survive two years. Here's how to drive trial, prove velocity, and keep your shelf space after launch.

The old answer to whether creators drive in-store sales was a shrug. Now it's measurable. A look at why creator content moves product at the shelf, and how to build a campaign that proves it.

When you're rebranding or reformulating, the standard playbook fails. Brand awareness is premature, retail media captures demand you haven't created yet, and the mid-funnel is where you actually win.

Receipt data, location intelligence, and closed-loop attribution let CPG brands prove creator content drives real in-store purchases at the SKU level.

Most CPG budgets flow to awareness and conversion, skipping the consideration phase where shoppers actually decide to try your product. Creator content fills that gap, and the sales lift data proves it.

Retail media spending keeps climbing, but for growth-stage CPG brands, it's a defense strategy masquerading as a growth strategy. Creator content creates the demand that retail media can only capture.

Crafted drove ~10% retail sales lift for Just Ice Tea in Q4 using receipt-verified Meta + creator campaigns that delivered measurable in-store ROI.