nMEAT, a new player in the US alternative meat market, partnered with Crafted to overcome the challenge of creating brand awareness and driving sales amidst scrutiny of the plant-based meat category. By launching a dynamic nano and micro-influencer campaign, they generated highly engaging user-generated content that fueled significant organic growth. The campaign led to a 30% year-over-year increase in business and boosted Walmart sales with over $500k in revenue. Dive into this case study to see how Crafted’s innovative approach delivered exceptional results for unMEAT.

Today, UGC and micro-influencers are a must-have in your digital marketing plan, representing a the continued rise of authentic, community-centric narratives. This guide highlights the importance of authenticity, the strategic use of micro-influencers for niche engagement, and localization in marketing strategies. It offers a roadmap for brands to navigate the digital landscape effectively, emphasizing data-driven insights and the combination of UGC, nano and micro-influencers, and localized content. A concise exploration for brands aiming to harness these elements for digital marketing success and maintain a competitive edge in the dynamic online world.

A comparison between the top influencer marketing software Crafted vs Upfluence. Find out why Crafted is the ideal partner for your Food and Beverage Brand.

A comparison between the top influencer marketing software Crafted vs Mavrck. Find out why Crafted is the ideal partner for your Food and Beverage Brand.

A comparison between the top influencer marketing software Crafted vs IZEA. Find out why Crafted is the ideal partner for your Food and Beverage Brand.

A comparison between the top influencer marketing software Crafted vs CreatorIQ. Find out why Crafted is the ideal partner for your Food and Beverage Brand.

Video advertising is a powerful medium in the digital marketing realm of 2023. Paid advertising is an online strategy where brands pay to promote content to specific audiences, including methods such as paid search, programmatic display ads, and social ads. Among these, video ads stand out for their dynamic and tailored content. This article explores different video ad types and how brands must strike a balance between reach and authenticity to maximize the potential of video ads in this digital landscape.

Video ads are becoming a staple in digital marketing, with a significant uptick in paid social advertising across major platforms like TikTok, Instagram, Facebook, and YouTube. Crafting a successful video involves clear objectives, understanding funnel tactics, precise audience targeting, and compelling creative elements. Major brands have exemplified effective video advertising by leveraging platform-specific features and trends.