nMEAT, a new player in the US alternative meat market, partnered with Crafted to overcome the challenge of creating brand awareness and driving sales amidst scrutiny of the plant-based meat category. By launching a dynamic nano and micro-influencer campaign, they generated highly engaging user-generated content that fueled significant organic growth. The campaign led to a 30% year-over-year increase in business and boosted Walmart sales with over $500k in revenue. Dive into this case study to see how Crafted’s innovative approach delivered exceptional results for unMEAT.

This case study highlights the successful collaboration between FINE & RAW Chocolate, Growphoria, and Crafted, focusing on leveraging high-quality, authentic user-generated video content to enhance digital marketing strategies. By targeting specific challenges such as increasing engagement and optimizing cost-efficiency, the partnership achieved remarkable results including doubled advertising spend, significant improvements in click-through rates, and a notable decrease in cost-per-acquisition. The initiative demonstrates the power of tailored, engaging content in elevating brand presence and campaign performance on digital platforms, particularly Meta, showcasing a strategic approach to digital advertising and user-generated content.

Today, UGC and micro-influencers are a must-have in your digital marketing plan, representing a the continued rise of authentic, community-centric narratives. This guide highlights the importance of authenticity, the strategic use of micro-influencers for niche engagement, and localization in marketing strategies. It offers a roadmap for brands to navigate the digital landscape effectively, emphasizing data-driven insights and the combination of UGC, nano and micro-influencers, and localized content. A concise exploration for brands aiming to harness these elements for digital marketing success and maintain a competitive edge in the dynamic online world.

Learn how to set smart goals, leverage advanced analytics tools, and utilize Crafted’s tailored solutions for unparalleled insights on your UGC and influencer marketing campaigns. This article provides essential strategies for measuring ROI and optimizing your digital marketing efforts, ensuring you connect, engage, and convert your target audience effectively.

Discover the power of User-Generated Content (UGC) in transforming food and beverage marketing. Learn how UGC builds trust, fosters community, and outperforms traditional brand-produced content, particularly among millennials. Dive into the role of UGC in creating authentic customer connections and explore strategies to maximize its potential for your brand. Plus, find out how Crafted's UGC packages can streamline your content creation process.

Explore the vital role of User-Generated Content (UGC) videos in the food and beverage industry. Learn how these authentic, engaging videos boost brand awareness on platforms like TikTok and Instagram Reels. Discover practical strategies for maximizing UGC impact, and see how combining UGC with influencer marketing can elevate your brand's presence. Plus, uncover how Crafted's UGC solutions offer easy, cost-effective content creation, making your brand storytelling more impactful.

Learn the crucial metrics to track for successful UGC campaigns in food & beverage marketing, divided into customer acquisition and retention categories. This guide helps brands analyze brand awareness, engagement, conversions, loyalty, and future profitability, ensuring refined strategies and enhanced brand visibility. Discover how Crafted's UGC packages can assist in creating and tracking effective content for your brand's growth and customer engagement.

Explore effective UGC video formats for food & beverage marketing, from Tasty-style recipe videos to engaging cooking shows and emotive storytelling. Understand how different styles like ASMR, aesthetic content, and consumer reviews can enhance your brand's organic marketing. Learn to choose and scale content effectively based on production time, brand alignment, and audience preferences. Discover how Crafted's tailored UGC video packages can cater to your brand's unique creative needs in the food and beverage industry.