The blog for Crafted's community of brands and creators

Influencer Marketing

Should You Use an Influencer Marketing Agency or Manage it In-House?

Influencer marketing is essential for any brand's strategy, but deciding whether to manage it in-house or outsource can be challenging. This article explores the benefits and drawbacks of both approaches, highlighting how platforms like Crafted streamline in-house operations. Discover how Crafted bridges the gap by offering creative ownership, streamlined operations, expert guidance, and cost efficiency, making it easier for brands to control their campaigns while reducing costs. Learn how combining agency strategy with Crafted's execution can maximize your influencer marketing impact. Ready to optimize your approach? Find out more about Crafted's innovative solutions.
The Crafted Editors
time
Jul 22, 2024
time
4
 min read
Influencer Marketing

Cracking The Code: A Guide To Crafting an Effective Video UGC or Influencer Brief

date
Jul 14, 2024
time
5
 min read
Case Studies

Unmatched Reach: How Crafted Drove 30% Sales Lift at Walmart for unMEAT

date
Jun 26, 2024
time
3
 min read
Retail

Top Retail Media Networks vs. Emerging RMNs

date
May 5, 2024
time
8
 min read
TikTok

Biden has passed a potential TikTok ban into law

date
Apr 24, 2024
time
3
 min read
UGC

The Evolution of Digital Marketing: Embracing UGC and Micro-Influencers in 2024

Today, UGC and micro-influencers are a must-have in your digital marketing plan, representing a the continued rise of authentic, community-centric narratives. This guide highlights the importance of authenticity, the strategic use of micro-influencers for niche engagement, and localization in marketing strategies. It offers a roadmap for brands to navigate the digital landscape effectively, emphasizing data-driven insights and the combination of UGC, nano and micro-influencers, and localized content. A concise exploration for brands aiming to harness these elements for digital marketing success and maintain a competitive edge in the dynamic online world.
The Crafted Editors
date
Mar 22, 2024
time
3
 min read
Case Studies

Savoring Success: Crafted and Soom's Recipe for Digital Prowess at Publix

Soom teamed up with Crafted to harness the power of UGC, proving that a spoonful of creativity can lead to shelves of success. Learn more about how Crafted helped bring to life Soom's presence in Publix, but also drove reach and engagement to a targeted audience. If you are on the fence about ad creative testing, UGC, or drive-to-retail content, give this case study a read.
The Crafted Editors
date
Feb 28, 2024
time
3
 min read
Social Media

Navigating Tied House Laws: Crafting Effective Alcohol Marketing Strategies for Instagram Reels and Meta Ads

Tied House Laws requires a delicate balance between creativity and compliance in alcohol marketing on platforms like Instagram Reels. By understanding the nuances of these regulations and integrating them into content strategies, brands can effectively promote their products while respecting legal boundaries. Embracing collaboration with retailers and crafting engaging narratives that resonate with consumers are key pillars of success in the ever-evolving landscape of alcohol marketing.
Sarah Nesheim
date
Feb 19, 2024
time
2
 min read
whitelisting

The Power of Influencer Whitelisting and How To Do It

Discover the power of influencer whitelisting in our latest guide. Dive into strategies for authentic content, mutual benefits, and navigating financial aspects of influencer collaborations. This article breaks down everything you need to know to leverage influencer relationships for maximum brand impact and ROI.
The Crafted Editors
date
Jan 3, 2024
time
14
 min read
Retail

How to Drive Trial for Your Food and Beverage Brand

Learn the secrets behind crafting effective local and regional campaigns, creating engaging short-form videos, and driving retail purchasing through targeted efforts. Join us in exploring how Crafted's cutting-edge platform and tailored approaches can elevate your brand to new heights.
The Crafted Editors
date
Jan 1, 2024
time
14
 min read
SEO

Why You Need To Care About TikTok SEO as a Food & Bev Brand

Dive into the dynamic world of TikTok SEO with our full guide. Learn how to leverage SEO on TikTok to elevate your food and beverage brand's online presence. From understanding TikTok's role as a search engine to implementing advanced SEO tactics, this article provides actionable strategies to increase visibility, engage with your target audience effectively, and adapt to the evolving landscape of digital marketing.
The Crafted Editors
date
Dec 29, 2023
time
11
 min read
Influencer Marketing

Measuring ROI for UGC and Influencer Marketing Campaigns

Learn how to set smart goals, leverage advanced analytics tools, and utilize Crafted’s tailored solutions for unparalleled insights on your UGC and influencer marketing campaigns. This article provides essential strategies for measuring ROI and optimizing your digital marketing efforts, ensuring you connect, engage, and convert your target audience effectively.
The Crafted Editors
date
Dec 27, 2023
time
8
 min read
Influencer Marketing

Why Product Seeding and Gifting is Key for Food & Bev Brands

Learn the difference between product seeding and gifting, finding the right influencers, and understanding the best practices for impactful gifting campaigns. This guide offers insights into enhancing brand visibility, choosing the right products, and measuring campaign success.
The Crafted Editors
date
Dec 26, 2023
time
9
 min read

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