Influencer marketing is essential for any brand's strategy, but deciding whether to manage it in-house or outsource can be challenging. This article explores the benefits and drawbacks of both approaches, highlighting how platforms like Crafted streamline in-house operations. Discover how Crafted bridges the gap by offering creative ownership, streamlined operations, expert guidance, and cost efficiency, making it easier for brands to control their campaigns while reducing costs. Learn how combining agency strategy with Crafted's execution can maximize your influencer marketing impact. Ready to optimize your approach? Find out more about Crafted's innovative solutions.

We’ve seen hundreds of ad briefs from clients across industries. We’ve analyzed them all — identifying patterns and measuring video quality output. Through this process, we’ve decoded the secret behind crafting the best ad brief that yields exceptional results, generating quality UGC ad creative that converts. And we’re sharing our secrets! Follow these steps to crafting winning video ad creative briefs to ensure creators are aligned to create scroll-stopping, clear, and authentic content that drives engagement and sales.

From influence budget setting to negotiating rates with influencers - check out this quick guide on the cost of influencers for how to think about the ever elusive world of influencer marketing budgeting.

Learn how to set smart goals, leverage advanced analytics tools, and utilize Crafted’s tailored solutions for unparalleled insights on your UGC and influencer marketing campaigns. This article provides essential strategies for measuring ROI and optimizing your digital marketing efforts, ensuring you connect, engage, and convert your target audience effectively.

Learn the difference between product seeding and gifting, finding the right influencers, and understanding the best practices for impactful gifting campaigns. This guide offers insights into enhancing brand visibility, choosing the right products, and measuring campaign success.

Uncover the influence of influencer marketing in food and beverage. Elevate your brand with Crafted's insights and expert tips.

Discover the power of influencer marketing in the food and beverage industry. Learn to define goals, find the right influencers, leverage platforms, optimize campaigns, and build lasting relationships. Check out our tips to maximize your campaigns with actionable strategies and tips. Don't miss your chance to boost brand awareness and credibility with influencer marketing.

Dive into our comprehensive guide on influencer marketing, where we unravel the world of social media influencers and their impact on brand storytelling. Learn about different types of influencers, from celebrities to nano-influencers, and discover how to effectively integrate influencer marketing with SEO strategies. Our article also addresses common challenges and offers insights on measuring success, providing you with a thorough understanding of this dynamic marketing approach.