Influencer Marketing

Influencer Marketing Isn't Dead

Influencer marketing isn’t dead—it’s evolving. From tribal leaders to TikTok creators, human influence is timeless. What’s fading is outdated execution. To stay relevant, brands must embrace authenticity, emotional connection, and creators with real voices—not just follower counts. Adapt to changing platforms, but never forget: influence is rooted in human behavior.
Influencer Marketing

Crafted Vs Upfluence

A comparison between the top influencer marketing software Crafted vs Upfluence. Find out why Crafted is the ideal partner for your Food and Beverage Brand.
UGC

Crafted Vs Cohley

A comparison between the top UGC providers Crafted and Cohley. Find out why Crafted is the ideal UGC partner for your Food and Beverage Brand.
UGC

Crafted Vs Minisocial

A comparison between the top UGC providers Crafted and Minisocial. Find out why Crafted is the ideal UGC partner for your Food and Beverage Brand.
UGC

Crafted Vs Soona

A comparison between the top UGC providers Crafted and Soona. Find out why Crafted is the ideal UGC partner for your Food and Beverage Brand.
UGC

Crafted Vs Billo

A comparison between the top UGC providers Crafted and Billo. Find out why Crafted is the ideal UGC partner for your Food and Beverage Brand.
UGC

Founder Spotlight: Dream Pops Transition to UGC Marketing

Explore how Dream Pops utilized User Generated Content to redefine their brand, and learn how with a proper UGC strategy you can do the same for your food and beverage business. Discover the power of authenticity and community-building with UGC.
UGC

How to Launch A UGC Strategy in 2024

Explore UGC strategies that emphasize demographics and identifies consumers on TikTok, Instagram, Youtube, and Facebook. This guide thoroughly talks about creating metrics that are unique to each platform while creating concise guidelines on how to launch a specialized strategy.
Marketing

A Practical Guide to Launching Your Video Ads Strategy in 2024

Navigating the ever-changing landscape of video advertising can be overwhelming. Tailored for newcomers to the digital space, this guide unpacks the intricacies of building a successful video ad strategy. Whether you're in the experimentation phase, trying to pinpoint your target audience, or scaling up with a clear understanding of your audience's profile, video advertising is the tool you need. Dive deep into the science of video ad experimentation, from understanding the market landscape and defining problems to mastering platform basics and ad anatomy. Learn the importance of A/B testing, the art of selecting variables, and the significance of choosing the right platform, be it TikTok, YouTube Shorts, Instagram, or Facebook Reels. This guide is your comprehensive manual to harnessing the power of video advertising.

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