Case Studies

How FOAM Turned Reels into REI Sales with Crafted

By leveraging Instagram Reels, influencer marketing, and digital rebate technology, FOAM increased foot traffic and boosted in-store sales during a critical 90-day trial period at REI. This case study showcases a winning social-first strategy for consumer brands entering brick-and-mortar retail.
UGC

Navigating the UGC Landscape: Tips for Food & Beverage Brands

Explore the best practices for utilizing User-Generated Content (UGC) in the food and beverage industry. Learn the importance of authenticity, consistent branding across platforms, and the necessity of obtaining user consent. Discover how active engagement and storytelling can deepen connections with your audience, and how using management tools can streamline UGC integration. Plus, learn how Crafted's UGC packages can simplify content creation and campaign management, making it easier for your brand to tell its story authentically.
UGC

Effective Integration of UGC Video in Food & Beverage Marketing

Uncover the secrets to effectively integrating User-Generated Content (UGC) videos into your food and beverage marketing strategies. Learn to set clear campaign goals, engage customers in content creation, and leverage influencer collaboration for enhanced authenticity and reach. Discover how combining UGC with influencer marketing can transform your brand's presence. Plus, explore how Crafted's solutions can seamlessly elevate your marketing efforts with impactful, authentic customer stories.

10 Holiday Video Ideas for Food and Beverage Brands

Elevate your holiday marketing! Discover how Crafted amplifies F&B campaigns through UGC & influencer partnerships.
Marketing

Maximizing January for Healthy Food Brands

Dive into the world of influencer marketing! Crafted's guide for food and bev unveils strategies, collaborations, and measuring success for impactful campaigns.
TikTok

Beginner's Guide to TikTok Ads for Food and Beverage Brands

Unlock the power of TikTok Ads for your food & bev brand! Learn expert strategies from Crafted for enhanced engagement and brand visibility. 🚀
TikTok

How to Set up TikTok Shop for Your Food & Beverage Brand

Elevate your brand on TikTok Shop! Uncover how to use the platform and the importance of content for dynamic brand storytelling.
Social Media

Tik Tok, Reels, and Shorts Tips (Updated Monthly)

Your cheat sheet for how to optimize your Tik Tok and Instagram Reels videos for views. Hashtags, video length, when to post, how often you should post, and description length. Updated each month.
UGC

Crafted vs. UGC Marketing Agencies: A Comparison for Effective UGC Campaigns

Discover the ideal UGC partner for your food and beverage brand. Explore the comparison between Crafted and Marketing Agencies to make an informed choice.

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