10 Holiday Video Ideas for Food and Beverage Brands

'Tis the season to savor the joyous festivities! As the holidays approach, the world of social media becomes a hub of seasonal cheer and for food and beverage (F&B) brands, this time of year offers a golden opportunity to captivate audiences with engaging and heartwarming content that resonates with the spirit of the season.

All of your favorite brands like Oreo and Cinnabon are producing seasonal video content for their audiences, and have mastered the art of leveraging video content to engage their followers during the holidays.

In this article, we will share with you 10 captivating holiday video ideas tailored specifically for F&B brands. Drawing inspiration from successful strategies employed by renowned brands, we unveil creative concepts that encompass everything so that you can replicate their success with your brand.

Let's unwrap the magic of the holidays and discover how F&B brands can craft captivating video content that resonates with audiences and spreads the warmth of the season far and wide.

1. Holiday Gift Box Unveiling

Showcasing limited edition holiday gift boxes or packages (like Bachan's or Botticelli) through an engaging unboxing video.

Bachan's Limited Edition Holiday Gift Boxes


Santa take note ✍️ Limited edition Holiday Gift Boxes and Bachan's wrapping paper are now available at bachans.com.

♬ original sound - Bachan’s

Botticelli Christmas Gift Package Showcase

2. Festive Recipe Showcase

Presenting holiday-inspired recipes using brand products, similar to what Bachan's and Marley Spoon are doing.

Bachan's Holiday-Inspired Recipes


What's hot, spicy and glazed all over? This beautiful Ham that will put those honey baked ones to shame 😏 Find the full recipe at the link in our bio.

♬ Swaggy Christmas - Official Sound Studio

Marley Spoon's Festive Cookies

@marleyspoonus Part three in our Martha Stewart classic Christmas cookie series: Holiday Wreaths! These festive cookies begin with a buttery, orange zest-spiced dough. After baking we top them with a frosty vanilla icing, and then the fun starts—decorating the cookies! We opt for beautiful (and delicious!) candied fresh rosemary and sprinkles. #christmascookies #christmasbaking #holidayrecipe #cookies #baking #marthastewart ♬ Last Christmas - Jordan James

3. Creative Holiday Treats

Demonstrating creative and fun ways to use the brand's products in festive creations (akin to Oreo's approach).

Oreo's Festive Creations

@theoreoofficial we’ll be enjoying these OREO cookie turkeys all day long @livelovespeech #thanksgiving #oreo #oreocookies #oreotok ♬ love song (hesitations) (sped up) - Lofuu & Shiloh Dynasty & dprk

Entenmann’s Donut Cakes

4. Bringing Festivity into the Daily Routine

Showing how the product inspires bringing holiday joy into day-to-day activities.

Bulletproof Holiday Coffee

5. Holiday Entertaining Made Easy

Providing quick and easy ideas for holiday gatherings or potlucks, inspired by Cinnabon's suggestions.

Cinnabon's Ideas for Family Potluck

7. Behind-the-Scenes Holiday Prep

Offering behind-the-scenes glimpses of holiday product preparations, as seen in Doughp's behind-the-scenes making holiday cookie dough.

Doughp's Behind-the-Scenes Holiday Prep

@eatdoughp Fresh batch of Santa’s Doughp edible cookie dough coming right up 🤤 Shop now and get up to $50 OFF our entire site during Black Friday 🖤🍪 #blackfridayfood #blackfridaytiktokshop #tiktokblackfridaysale ♬ underneath the tree - c ❣️

8. Holiday Partnership Promotion

Collaborating with movies or other brands for special holiday-themed kits or promotions (e.g., Hello Fresh's partnership with Buddy the Elf movie for spaghetti kits).

Hello Fresh's Buddy the Elf Movie Partnership

@hellofresh It's the best time of the year, Buddy The Elf Spaghetti kits are almost here! Mark your calendar, kits go on sale 12/4.🍝📆 #HelloElfSpaghetti ♬ original sound - HelloFresh US

9. Relatable Family Gathering Ideas

Providing relatable and heartwarming content showcasing family gathering food ideas, similar to what Goodles has done.

Goodles' Relatable Content

10. Romantic Date Night

Create engaging content showcasing the ease of preparing or serving your products like the Cinnabon Cinnaring cake as a delightful treat for two during a cozy night in.

Provide tips on setting up a romantic ambiance while enjoying the brand's products, encouraging couples to create memorable moments together during the holiday season.

Easy Date with Cinnabon's Cinnaring

Encouraging User-Generated Content (UGC) and Influencer Collaboration

In the dynamic landscape of digital marketing, the fusion of User-Generated Content (UGC) and influencer collaboration emerges as a potent strategy for food and beverage (F&B) brands to elevate their holiday campaigns. Harnessing the power of UGC, brands can curate authentic and relatable content, tapping into the creativity of their audience. Moreover, collaborating with influencers extends the brand's reach, fostering a deeper connection with a broader audience base.

Platforms like Crafted serve as a catalyst in this domain, offering F&B brands a streamlined pathway to leverage influencer partnerships and facilitate UGC creation. Crafted's innovative approach enables brands to initiate geo-targeted influencer campaigns tailored to specific regions, ensuring a more focused and impactful reach. By partnering with influencers whose values align with the brand's ethos, Crafted enables brands to forge genuine connections with their target audience, fostering trust and credibility.

Through Crafted's platform, brands can navigate the intricate landscape of influencer collaborations with ease, optimizing campaigns to resonate with diverse demographics. The platform's seamless interface facilitates the creation and management of engaging video content, allowing brands to amplify their brand awareness at scale. Crafted's emphasis on data-driven insights empowers brands to measure campaign performance accurately, enabling continuous refinement and enhancement of marketing strategies.

By embracing the potential of UGC and influencer collaboration through platforms like Crafted, brands can craft compelling narratives that transcend traditional marketing, fostering an emotional connection that resonates long after the holiday season.


In the season of holiday marketing for food and beverage brands, the importance of engaging video content cannot be overstated. This time of year, the key to leaving a mark on viewers lies in the authenticity and resonance of content created. Leveraging user-generated content (UGC) and partnering with influencers through platforms like Crafted empowers brands to amplify reach and foster genuine connections with audiences. By prioritizing the creation of compelling, high-quality videos that evoke emotions and spark engagement, brands can craft a holiday narrative that transcends the digital space, forging lasting relationships and fostering brand loyalty long after the festive cheer subsides.

As the holiday bells chime, remember that amidst the stampede of marketing messages, it's the genuine, relatable content that stands out. Empower your brand's holiday campaign by embracing the art of storytelling, authenticity, and collaboration, ensuring that your videos resonate deeply and create lasting impressions that captivate audiences during this joyous season.

Dec 7, 2023
A picture of calendar.

Download the Ultimate Guide to Influencer Marketing

Get insider tips and strategies from Crafted to boost your brand's influence. Simply enter your work email, and we'll send you the comprehensive guide.
Thank you! Your downloadable will be sent to your email.
Oops! Something went wrong while submitting the form.

More Articles


View All

Join Our Newsletter and Get the Latest
Posts to Your Inbox

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.