A proposed framework deal would give U.S. investors roughly 80% control of TikTok’s U.S. operations, reduce ByteDance’s stake below 20%, and place governance under a mostly American board. The goal isn’t a full sale, but a closely monitored partnership that satisfies regulators without disrupting a platform used by 170+ million Americans. The real focus is the algorithm. ByteDance would duplicate and license it to the U.S. entity, while Oracle hosts U.S. data and oversees training and monitoring inside American infrastructure. For users, creators, and advertisers, this likely means TikTok largely stays the same — no major algorithm reset or sudden disruption. New potential investors like Rupert Murdoch and Michael Dell highlight how political and strategic this deal is. Meanwhile, China remains the biggest wildcard, as export controls on algorithms could still affect final approval. With the divest-or-ban deadline pushed again to December 16, TikTok continues operating as usual — but under intense scrutiny.

While Saratoga Spring Water fumbled a billion-view viral moment by waiting 36 hours to respond, AE seized the spotlight when Kendrick Lamar stepped out in flared jeans. Their social team jumped into action within hours — launching content, ads, and partner support.

Innovations such as InMarket's Location Conversion Index made it possible for social media, especially TikTok, to drive sales into the stores. Through this partnership, sales lift attribution tools would verify purchases with real-world transaction data, further tracking viewers of TikTok ads who later visit stores. Such an approach shows just how powerful social media is at converting online engagement into real-world customer foot traffic and sales.

We’ve seen hundreds of ad briefs from clients across industries. We’ve analyzed them all — identifying patterns and measuring video quality output. Through this process, we’ve decoded the secret behind crafting the best ad brief that yields exceptional results, generating quality UGC ad creative that converts. And we’re sharing our secrets! Follow these steps to crafting winning video ad creative briefs to ensure creators are aligned to create scroll-stopping, clear, and authentic content that drives engagement and sales.

From influence budget setting to negotiating rates with influencers - check out this quick guide on the cost of influencers for how to think about the ever elusive world of influencer marketing budgeting.

This case study highlights the successful collaboration between FINE & RAW Chocolate, Growphoria, and Crafted, focusing on leveraging high-quality, authentic user-generated video content to enhance digital marketing strategies. By targeting specific challenges such as increasing engagement and optimizing cost-efficiency, the partnership achieved remarkable results including doubled advertising spend, significant improvements in click-through rates, and a notable decrease in cost-per-acquisition. The initiative demonstrates the power of tailored, engaging content in elevating brand presence and campaign performance on digital platforms, particularly Meta, showcasing a strategic approach to digital advertising and user-generated content.

Explore UGC strategies that emphasize demographics and identifies consumers on TikTok, Instagram, Youtube, and Facebook. This guide thoroughly talks about creating metrics that are unique to each platform while creating concise guidelines on how to launch a specialized strategy.

Navigating the ever-changing landscape of video advertising can be overwhelming. Tailored for newcomers to the digital space, this guide unpacks the intricacies of building a successful video ad strategy. Whether you're in the experimentation phase, trying to pinpoint your target audience, or scaling up with a clear understanding of your audience's profile, video advertising is the tool you need. Dive deep into the science of video ad experimentation, from understanding the market landscape and defining problems to mastering platform basics and ad anatomy. Learn the importance of A/B testing, the art of selecting variables, and the significance of choosing the right platform, be it TikTok, YouTube Shorts, Instagram, or Facebook Reels. This guide is your comprehensive manual to harnessing the power of video advertising.