Case Studies

A premium pet food brand with nationwide Walmart distribution used creator content and a receipt-verified rebate to capture 11,831 pet-parent emails and generate 1,516 verified purchases, Crafted's largest verified-purchase total to date.

A refrigerated guacamole brand paired creator content with a receipt-verified rebate at Walmart, capturing 12,971 shopper emails and 971 verified in-store purchases at a 7.5% opt-in-to-purchase conversion rate.

Crafted drove ~10% retail sales lift for Just Ice Tea in Q4 using receipt-verified Meta + creator campaigns that delivered measurable in-store ROI.

A top 5 global toy manufacturer—best known for a collectible plush line with 2,500+ characters and a strong online following—partnered with Crafted to refresh their creative strategy for a limited-edition spring character release. The brand had previously seen success with manually sourced influencer videos but lacked a scalable system for user-generated content (UGC).

UnMEAT, a new player in the US alternative meat market, partnered with Crafted to overcome the challenge of creating brand awareness and driving sales amidst scrutiny of the plant-based meat category. By launching a dynamic nano and micro-influencer campaign, they generated highly engaging user-generated content that fueled significant organic growth. The campaign led to a 30% year-over-year increase in business and boosted Walmart sales with over $500k in revenue. Dive into this case study to see how Crafted’s innovative approach delivered exceptional results for unMEAT.

This case study highlights the successful collaboration between FINE & RAW Chocolate, Growphoria, and Crafted, focusing on leveraging high-quality, authentic user-generated video content to enhance digital marketing strategies. By targeting specific challenges such as increasing engagement and optimizing cost-efficiency, the partnership achieved remarkable results including doubled advertising spend, significant improvements in click-through rates, and a notable decrease in cost-per-acquisition. The initiative demonstrates the power of tailored, engaging content in elevating brand presence and campaign performance on digital platforms, particularly Meta, showcasing a strategic approach to digital advertising and user-generated content.

Soom teamed up with Crafted to harness the power of UGC, proving that a spoonful of creativity can lead to shelves of success. Learn more about how Crafted helped bring to life Soom's presence in Publix, but also drove reach and engagement to a targeted audience. If you are on the fence about ad creative testing, UGC, or drive-to-retail content, give this case study a read.

Scotch Boyz is a brand that transformed Jamaican zest into a national treasure on Target’s shelves. This case study highlights how Crafted facilitated their transition from visibility to virality, utilizing a dynamic digital campaign to captivate and convert online audiences into loyal in-store customers. The results? An astonishing 70% surge in sales, over 166k views, and an undeniable spot in the competitive retail landscape.