To launch a new product effectively, it's crucial to understand your target customers and how to market to them. Using micro-influencers can be a cost-effective way to test before investing in larger influencers. This article proposes a micro-influencer testing framework involving 24 micro-influencers to test creator types, unique selling points, and video types. By selecting three niches aligned with your brand and measuring effectiveness, you can gain insights into your target audience and product-market fit. This framework provides a foundation for refining your brand voice, messaging, and paid media strategy.

Product reviews play a critical role in today's online shopping landscape, especially for food & beverage brands looking to build their presence on retail websites like walmart.com and Amazon. Positive reviews can improve a product's ranking on the retailer's website, leading to increased visibility and sales. Additionally, they provide social proof, a powerful psychological factor that drives consumers to trust and buy products that others have approved of.

Whether you're an emerging brand or a billion-dollar manufacturer, getting into retail is a challenging feat, and you should be proud. However, staying on the shelf can an even harder task. Did you know that 80% of CPG brands who launch in grocery store don't meet retail velocity thresholds and fail? Here's your comprehensive retail marketing solution, containing all the 5 core online and offline marketing strategies to ensure you fly off the shelves and be among the winning 20%.

Borrow the core elements of these 10 videos and incorporate them into your UGC, influencer, and internal content creation strategies.

Discover the benefits of video marketing with short-form videos, as platforms like TikTok, Instagram Reels, and YouTube Shorts take center stage. Learn how content marketing videos can help brands connect with their audience effectively, and get inspired by video marketing examples. Invest in a daily posting strategy to ensure a consistent stream of video content.

In an increasingly competitive market, traditional advertising methods can be expensive and time-consuming. An affiliate program is a great alternative to get your product out there and increase sales with minimal risk. It’s also fairly easy to set up and maintain, making it a great option for small food brands that don’t have the resources or budget to invest in other marketing strategies. While affiliate marketing can include working with publications, this article will focus on working with users and creators as affiliates. Here’s what you need to know about how your brand can benefit from an affiliate program.

Expo West is an invaluable resource for any CPG brand founder looking for ways to grow their business and reach more customers. With its diverse range of exhibitors and attendees from all areas of the natural products industry, Expo West provides an unparalleled opportunity for networking as well as learning about new trends in the market. But it can be a huge financial and time investment gone to waste if you don't come prepared to maximize your time there! Here are a few sure fire ways to getting the most out of Expo West.

Consumer content preferences are shifting. What once was incredibly effective is now declining, as higher quality video content is eclipsing the lo-fi content that currently clogs our feeds. Read more about Crafted's take on the trend, the decline of traditional UGC, the essential role of UGC in modern marketing, and how Crafted is committed to helping brands achieve their goals with automated campaign management, a dedicated outreach team, and comprehensive metrics reporting.