Learn about the benefits of UGC content and how it develops a growing food and beverage brand. Identify why UGC is an unmatched, organic way of sharing content with a budget friendly approach. Understand the concepts of what makes UGC unique to traditional marketing methods as well as how its lasting impacts can resonate through real human emotion and senses.

Explore the world of User-Generated Content (UGC) and its impact on food & beverage brands. Discover the benefits, step-by-step strategies, and real-world examples to harness UGC's authentic storytelling power. Learn how to engage your audience, maximize your marketing efforts, and create a strong sense of community. Dive into our comprehensive guide and find out elevate your brand's social media presence.

Get ready to sleigh the holiday season with our ultimate guide to festive marketing! Discover the importance of digital presence and user-generated content in your holiday marketing mix. From TikTok to Instagram, influencer marketing to giveaways, and email campaigns to trending holiday strategies, learn how to create a successful holiday marketing plan step by step. Dive into inspiring examples from Starbucks and Spotify, and make your brand the star of this year's festivities. 'Tis the season to engage, connect, and celebrate with your audience!

Crafted's localized micro-influencer campaign for Meat District's Shaq Burger achieved 608,683 views, surpassing targets. The Drive-to-Retail strategy successfully directed consumers to specific stores, showcasing the power of regional influencer marketing.

Explore strategies for amplifying omnichannel retail sales using hyperlocal social media marketing. Tips for targeted campaigns, influencers, and tracking.

This article outlines three critical tactics to optimize your food & beverage brand's success on social media: brand-owned user-generated content, paid social video ads, and micro-influencer partnerships. With short-form video content gaining popularity on platforms like TikTok, Instagram Reels, and YouTube Shorts, a compelling video marketing strategy is essential. We explore each strategy's pros, cons, and examples of brands excelling in these areas. Plus, we offer insights into testing and experimentation to help you determine the best social media strategy for your food business.

Food and beverage brands have a range of marketing strategies to enhance their market presence and boost sales. While traditional tactics like demos, event sponsorship, and radio ads remain relevant, the digital landscape is increasingly important. Social media, OTT streaming, and YouTube offer valuable channels, while user-generated content, influencer marketing, and recipe content provide authentic and engaging ways to reach consumers. Retail media networks and product reviews play a crucial role in visibility and retailer relationships. Combining these strategies creates an effective omni-channel approach, meeting consumers both online and in-store. Adapting and employing these diverse strategies is essential for brands to stay competitive and thrive in the dynamic marketing environment.

To launch a new product effectively, it's crucial to understand your target customers and how to market to them. Using micro-influencers can be a cost-effective way to test before investing in larger influencers. This article proposes a micro-influencer testing framework involving 24 micro-influencers to test creator types, unique selling points, and video types. By selecting three niches aligned with your brand and measuring effectiveness, you can gain insights into your target audience and product-market fit. This framework provides a foundation for refining your brand voice, messaging, and paid media strategy.